Free for AIA Baltimore members/$20 non-members

Breakout Discussion/Virtual Happy Hour: 5-5:30pm

Times are hard. At the very least, times are uncertain.

Winston Churchill once said, “a crisis is a terrible thing to waste.” When everything falls apart, it can be a chance to take stock and remodel your company.

For this webinar, 8 Ways To Re-Invent Yourself In A Crisis, Vernon Brokke will walk you through a tool to identify areas of your business to invest in while cutting other areas. He’ll also share some case studies of other founders who have pivoted in a crisis.

The presentation will address:

• 5 Stages of Recovery and Bounce Back

• How to pick the parts of your business that are worth keeping (and what to get rid of right now)

• How one founder decided to use a crisis to exit 6 of 7 business units only to go on and sell the remaining business unit for a double-digit multiple

• How to leverage digital and virtual channels to bring your product or service to market when your traditional business model is compromised

• How to leverage social media groups to build your business at little or no cost as more people flock to social media to combat isolation

• One surprising source of financing for your business right now

You’ll leave this webinar clearer on what you need to do and energized to get it done.

Participants will receive a copy of eBook 8 Ways To Re-Invent Yourself In A Crisis after the webinar.

About the Presenter

Vernon Brokke is a Business Strategist with over 30 years’ experience in sales, management, and entrepreneurship. Currently, a Strategic Advisor with the Brokke Group, Vernon has been a partner and owner in companies like Alternate Tax Solutions, VTR Services, Jackson Hewitt Tax (with over 13 locations and more than 300 employees), City Publications, and Growth Coach Chesapeake. Vernon won numerous sales and management awards working for IT companies like StrataCom, Redline and ROLM, who now operate under Cisco, Juniper and IBM, respectively. Vernon served on the CCBC Foundation Board Treasurer until 2019. Vernon’s four children attended Loyola Blakefield and Seton Keough. He currently lives in Catonsville, Maryland with his wife.

Watch This Previous Program On Youtube